5-hour ENERGY

In a world where tall men are often given pride of place, short kings can end up feeling they’ve come up short. But as the most portable energy shot on the market, 5-hour ENERGY wants to highlight that being small can be powerful.

OOH: Short King Supremacy

Short kings often struggle to stand out—but not this time. With “Short King Supremacy” posters and billboards placed in high-traffic urban spots, we’ll make sure short kings (and 5-hour ENERGY) can’t be missed.

Experiential: A Concert Fit for Short Kings

Calling all short kings to the front! For the kickoff concert of Lil Wayne’s 2026 “THA CARTER VI” tour, all men under 5’9” will get front-row access, escorted through their own VIP queue to enjoy the show—all without a single tall dude in the way.

Short King Merchandise

What’s a good campaign without some merch? Rep your short king pride—or support your favorite short kings—with exclusive 5-hour ENERGY gear, available online and at select concert venues.

Bottle and Packaging

Every short king needs a crown to match his accoutrement. Each “Strawberry Shortcake” LTO bottle comes topped with a faux gold crown—pop the shot, then wear it as a ring fit for royalty.

Social: Short Kings Sweep the Internet

To kick off our social engagement campaign, we’ll ask Lil Wayne to flip his iconic hit “6 Foot 7 Foot” into “5 Foot 7 Foot,” as a summer anthem for short kings everywhere.

Then we’ll ask TikTokers to rep their short king pride. Participants will have 60 seconds to spin a rap incorporating 5-hour ENERGY and post it using the following hashtags: #5Foot7Foot, #BangingOutBeats, #5HourEnergy, and #ShortKingAnthem.

Influencers like Kai Cenat will help lead the charge.