Houseplant
69% of people aged 18 to 24 prefer marijuana over alcohol. As cannabis usage rises, so does the need for new tools that make smoking fun and responsible. The Buddie by Houseplant app serves as the perfect smoking companion, offering vibe-specific AI buddies and VR podcast episodes. Because even a solo smoker deserves an elevated high.
Buddie Commercial
App Exploration: Find Your Vibe
Ready to go on an adventure? Buddie is your guide, leading the way through AI-powered Vibes—Ground, Flow, Spark, and Dream—via a high-friendly, intuitive interface.
Whether you're settling your stress, conjuring creative energy, vibing out solo, or catching the express train to Snoozeville, Buddie’s got you covered.
App Exploration: VR Podcasts
Why let your imagination do all the work when you could see it for yourself? By partnering with BBC Earth, National Geographic, and NASA, Buddie opens the door to immersive VR sessions—letting you wander the African savannah, float through space, or explore wherever your high might take you.
OOH: Spot Seth Rogen
Seth Rogen isn’t just the face of Buddie—he’s the cofounder of Houseplant, the design-forward cannabis brand behind the app. As a beloved comedy icon and lifelong cannabis advocate, Seth brings humor, heart, and instant credibility. Featuring him in Buddie’s OOH campaign naturally reinforces the app’s identity as a stylish, elevated tool for modern smokers.
Activation: Buddie Launch Party
To celebrate Buddie’s debut, Houseplant is hosting a high-minded launch party at a vibey sake house and sushi bar. Good food, smooth drinks, and great company—because first impressions deserve a proper sesh.
Partnership: Buddie x Spotify
No sesh is complete without the right soundtrack. Our Buddie x Spotify playlist sets the tone at the launch party and lives on as the go-to mix for app users—perfect for sparking ideas, chilling out, or vibing with your AI smoking companion.
Credits
CWs: Patrick McCarthy, Emma Heberton
ADs: Nikki Ledee, Jordan Veitinger